Experienced Seasoned experts


The founder

With a Marketing and Communications career of over 20 years in the advertising industry, Ingrid is an award winner of two Golden Effie Awards and one Cannes Silver Lion for outstanding media campaigns. She recently was awarded a scholarship for Stanford Graduate School of Business’ prestigious Latino Entrepreneur Leadership Program, which she graduated from in August 2016.
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Ingrid Reyes

Ingrid is the Founder of creADtura, a media-consulting company focused on Total Market and Multicultural. She is a solution focused strategic thinker with a successful track record of generating media campaigns, planning and buying, successfully delivering on clients’ goals. She has been developing and executing media strategies that effectively connect with Hispanic, African American and Asian consumers for Fortune 500 companies in the U.S., Canada, Latin America and the Caribbean. Some of the latest clients are TrackFone/Telcel, the largest wireless company in Latin American and began their efforts in the U.S., CA State Lottery and City of Hope.
Ingrid has held roles as Managing Partner, Multicultural Director, North America for Mindshare in NYC, where she led all multicultural business for all accounts such, as Sprint, Boost Mobile, American Express, Kimberly Clark, CVS, Abbott Pharmaceuticals, (Pharma and Nutrition,) BP/Castrol Oil, ampm/ARCO, Regions Bank, American Family Insurance, USMC, Rent-A-Center, among many others. Ingrid successfully pitched new business winning over $20MM+ in the first year at Mindshare.
Through her career, she has worked with Best In Class Advertisers, such as Verizon Wireless, Wells Fargo, MasterCard, Political, (Senatorial, General Elections and Issue,) Fox Deportes, Hulu, Toyota Motors, IKEA USA, Carl's Jr. Restaurants, Got Milk?, California Public Utilities Commission, PacifiCare, Secure Horizons, Anti-smoking, Telemundo, ABC Networks, L’Oreal, Walgreens, WalMart, Disney, among many others.


Mario Granatur – Creative Director

Mario is Creative Director, he started his advertising career more than 20 years ago. He has developed creative for some of the most recognized brands on the planet like Toyota, T-Mobile, Budweiser, Red Bull, Energizer, Honda, Nestlé, Coors, McDonald’s, General Mills, Lexus, The Home Depot, Gillette and Bacardi, among others. His work across traditional and non-traditional media has been recognized at all the major award shows, including Cannes Lions,
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Elizabeth Lazo – Director, Media

Eli has over 10 years of media buying experience and more than 25 years in marketing, market research and media research in the market.  Ms. Lazo has managed media buying projects for a wide range of corporations and product categories including: Farmers Insurance, Ford Motor Company, Ford California Dealers Association, Lincoln, Sunny Delight, JP Morgan Chase, Walgreens, SC Johnson, Olive Garden, Brown Forman, the U.S. Navy, General Motors, Alltel Wireless, Sprint, American Heart Association and others.